广告是雅思写作每年必考话题之一，今天这篇经济学人地道的语料阐述了广告的利弊。是备考不可多得的好素材。原文经过了大幅减，加粗加灰的部分是很好的语料表达，大家可以背诵。想提高写作水平的同学也可以根据中文先自行翻译，然后再和原版句子对照。
　　近几年广告类考题展示
　　1. Nowadays, there is a large amount of advertising aimed at children. Some people think they have negative effects on children and shouldbe banned. To what extent do you agree or disagree? (2018.8.11)
　　2. Some people think advertising may have positive economic effects. Others think it has negative social effects because advertising makes individuals not satisfied with who they are and what they have. Discuss both views and give your own opinion. (2017.4.22)
　　3. People are surrounded by advertising. Some people think that this affects what people think is important and has a negative imPACt on people’s lives.To what extent do you agree or disagree?
　　Introduction: I completely agree with this opinion.Body-1: l agree that advertising can alter people's buying habits in many occasions.-Traditionally, consumers may value a products quality above any other factors.
　　-However,advertising aims to encourage consumers to associate certain brands with a higher status. Besides, many advertising companies produce advertisements with famous sportsmen and women to endorse a particular brand of trainer or sportswear. In buying the product, the consumer may feel 'closer' to a person they admire.Body-2: I also believe that there are some negative effects of advertising.-People often buy a certain product without enough consideration. They may not need it but they buy it impulsively soon after they watch the advertising.
　　-Advertisers often aim their marketing at children, which leads to a consequence that children put pressure on parents to buy them things.In conclusion, my view is that advertisements significantly affect what consumers think important and have negatives on peoples lives.