关于研究客户需求的商务英语对话:客户需求有两种:“有声需求”和“沉默需求”。有声需求是在任何一个行业中大多数商家试图满足的需求。客户的沉默需求则不易满足。了解客户需求不能单靠市场调研这一种方式，而是需要随时随地关注客户需求。行业变化会产生客户需求，日常的销售反馈也会产生客户需求，客户的抱怨也可能产生需求等。客户需求显示了随着价格升降而其他因素不变的情况下，某个个体在每段时间内所愿意购买的某种货物的数量。
John: I have got the news that the negotiation team of American Oil Company will come to China next month.
Sheryl : That's true. It is known that they are looking for a long-term product supplier in China. This time firstly they will visit several other Chinese PETrol-chemical equipment factories. Then they will come to our company for negotiation.
John: Are there any research on their actual needs?
Vivian: First of all, they intend to purchase a batch of equipment from our company with different specifications, which are worth RMB30 million. Then they want to set up a branch office in Beijing.
John: This trading volume is extraordinarily large. We should pay more attention. If we win this negotiation, it would be a bigger step for us to develop international trade.

Sheryl :What's more,with this order, our sales volume of this quarter wil be accomplished ahead of time.

约翰:我得到消息美国石油公司的谈判小组将在下个月来华谈判。
雪儿:是的，美国石油公司一直想要在华寻求一个可长期合作的产品供应商。这次他们会首先参观国内其他几家石油化工设备生产厂，然后才来我们公司谈判。
约翰:调查过他们的实际需求吗?

薇薇安:首先他们打算从我们公司购置一批价值3000万人民币的不同型号的设备。其次，他们还想在北京设立一个办事处。
约翰:这次交易额相当大，我们要加倍用心。如果赢得此次谈判，这将是我们发展国际贸易更大的一步。
雪儿:另外，有了这个订单，我们这季度的交易额就能提前完成了。

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