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　　Practice makes perfect!
　　SECTION3
　　Questions21-23
　　Which opinion does each person express about filling out the evaluation forms? Choose your answer from the box and write the letters A-F next to questions 21-23.
　　A They encourage students to work hard.
　　B important change have been made because of the
　　forms.
　　C We would be judged because of what we write.
　　D It is alright to say that you don’t have an opinion.
　　E Probably no one reads them anywhere.
　　F They are required; if we don’t do them we
　　will get bad marks.
　　Joshua 21.______ Ethan 22.______ Lily 23.______Questions24-30
　　Complete the table below.
　　Write NO MORE THAN THREE WORDS AND/ OR A NUMBERfor each answer.
　　Opinions about project:
　　Lily
　　Joshua
　　Ethan
　　Initial Suggested Rating
　　24.______
　　25.______
　　26.______
　　Good Points
　　nothing specific
　　27.______
　　choice between 28.______
　　Bad Point
　　no practical point/ choices were both 29.______
　　should have given us 30 .______
　　no opinion
　　SECTION4
　　Questions 31-40
　　Complete the flow-chart below.
　　Write NO MORE THAN THREE WORDSfor each answer.
　　Product Life Cycle
　　Marketing Aims by Stage
　　Stage1: Market Introduction
　　Features:
　　---Costs 31 .______
　　---Sales volumes 32 .______
　　Marketing Strategy:
　　Step 1
　　Got the brand noticed by the 33.______
　　Step 2
　　Encourage potential customers to 34 .______
　　↓
　　Stage2: Growth
　　Features:
　　---Economies 35.______
　　lead to reduced costs and rise in sales.
　　Marketing Strategy:
　　Step 1
　　Find a way to 36.______return
　　customers.
　　Step 2
　　Differentiate the 37.______from
　　rival products.
　　↓
　　Stage3: Maturity
　　Features:
　　---Sales will 38.______
　　---Competition will be 39.______
　　Marketing Strategy:
　　Step 1
　　Continue to point out the differences
　　between your product and rival brands.
　　Step 2
　　Find new 40.______for the product.
　　SECTION 3
　　21. D
　　22. E
　　23. B
　　24. 4
　　25. 5
　　26. 4.5
　　27. well thought out
　　28. two topics
　　29. boring
　　30. more time
　　SECTION 4
　　31. very high
　　32. low
　　33. target market
　　34. try the product
　　35. of scale
　　36. reward
　　37. brand
　　38. peak
　　39. intense
　　40. applications